Easybuy is the new private label value format from Landmark Group. Launched in September 2014 with the objective to create a complete family fashion destination in Tier 2 and Metro Suburbs, the format is targeted at the middle class Indian customer.
Easybuy has menswear, womenswear, kids wear, ethnic wear, footwear and accessories with over 1000 styles within the price band of MRP 69/ – 699/ having curated regional merchandise.
Our vision is to become the trendsetter for the aspirational “Navbharat” middle class families who are seeking “super styles” at “super prices” and it’s made ‘easy’ through Easybuy.
To make this vision a reality, Easybuy has embarked on a franchisee partnered business model with stores of size 5000-7000 sq. ft in high street and malls.
Currently, Easybuy has 17 stand-alone stores in South India and is adding a new store every 3 weeks.
Easybuy is also available in Spar Hypermarkets as “shop-in-shop” across Metros.
In the next 2 years, Easybuy plans to open close to 50 stores in South India.